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Anonymous $1 million challenge gift kick-starts SDSU’s ‘Finish The Climb’ campaign

San Diego State launches a $2 million push for football recruiting and retention ahead of next year’s Pac-12 move

San Diego State head coach smiles on pregame at Snapdragon Stadium on Saturday, Nov. 16, 2025.

San Diego State University is betting big on the future of its football program, announcing a new $2 million fundraising push that begins with an anonymous $1 million challenge gift.

The campaign, called “Finish The Climb,” arrives as SDSU tries to secure a long-term footing in a college football environment where recruiting, retention and financial resources increasingly determine who can stay competitive.