As reported a couple of days ago, the NBA Development League is changing its name for prime sponsor Gatorade. This is terrible. Awful.
When I first learned of the change, I was confused. It doesn’t sound right, at all, especially after years of having a name that…rhymes with the new name?
Do people think of Gatorade when they hear G-League? I don’t. It sounds like a money grab for hip-hop culture. An outdated money grab at that.
My confusion quickly turned to unbridled rage. I understand that the league is all about the money.