The first H-E-B commercial of the season aired during the San Antonio Spurs season opener against the Orlando Magic.
And thus far, only one other spot has been released.
After brainstorming the making of a commercial as their commercial, the highly anticipated spots went in a different direction, creating the hype line-up featuring Derrick White, Jakob Poeltl, and Keldon Johnson. The introduction of H-E-B team members took the “fun” level of these yearly spots to a new high.
Though there has yet to be a follow up spot (there are usually a half-dozen each season including the famous Spurs Retirement Club), the Spurs Twitter posted a “behind the scenes look at the making of the first spot.