As the San Antonio Spurs look to build their next championship team, they are still working to establish a new culture. Previously, they had David Robinson and then Tim Duncan to help establish a culture, with long-time coach Gregg Popovich also playing a huge role as well.
However, with a new coach and a constantly changing roster, this team is a blank slate. Chris Paul was brought in last season to help create a culture, and he did wonders in his short stint, but they are still at risk of developing bad habits.
An interesting trend has emerged in recent years with the Spurs developing a close relationship with Klutch Sports, with De'Aaron Fox being the most recent example.