In a role newly pioneered for the Spurs Organization, former Twitch executive Katrina Palanca is joining as Vice President of Global Partnerships. Palanca’s position is designed with the goal of “accelerating the organization’s next chapter of global growth by building marketing platforms that drive tangible value for partners and SS&E.”
“Katrina has deep experience building and executing innovative partnerships with brands looking to authentically connect with consumers through sports,” says, Frank Miceli, Senior Vice President of Revenue & Franchise Operations for SS&E.
Palanca most recently served as Director of Sponsorship Strategy & Operations at Twitch, where she helped launch the inaugural group of official marketing partners for Twitch Rivals.