Air Alamo is San Antonio Spurs centric, yes, but an interview NBA Commissioner Adam Silver did with Strategy-Business can supersede this for a moment, because he provided some commentary on the business aspect of the Association that made for a fascinating read.
Silver discussed the promotion of NBA highlights on social media, which float around on Facebook and Twitter. Whether it’s official accounts or from fans, the fourth-year leading man of the league does not seem to mind:
“We promote the posting of our highlights. The highlights are identified through YouTube’s software, and when ads are sold against them, we share in the revenue.