The San Antonio Spurs’ Kawhi Leonard doesn’t say much. Ever. So he’s a difficult athlete to market. It’s not as if you can drop him in front of a camera and let him say something while looking directly into the camera, although HEB has effectively used his understated style for years. Well, all I can say is that Brand Jordan must have finally put their A Team writers on the job, because The Klaw has a TV commercial almost as good as he is.
Finding a way to get virtually every one of Leonard’s compelling stats into a 60 second spot is difficult, but doing so in a compelling way while establishing an engaging narrative is nigh impossible.