Official Site of the Spurs · Jun 9, 2022
FROST IS EXTENDING ITS 50-YEAR RELATIONSHIP WITH THE SPURS
SAN ANTONIO (June 9, 2022) – Spurs Sports & Entertainment (SS&E) today announced Frost as its naming rights partner for the new event plaza being constructed at The Rock at La Cantera as part of a multi-year agreement. This move makes Frost the inaugural partner of the $500 million legacy campus and reinforces its strong alliance with the San Antonio Spurs. The Rock at La Cantera is a multi-phase legacy project that will extend across 45 acres and feature a human performance research center, a 22-acre park, a Spurs performance center and space for medical, hospitality and office use, in addition to the public event plaza.