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The Ripple Effect

A kiss at the altar. The birth of a child. An unexpected death of a close friend. These are some of the many defining moments in a person’s life: crystal clear, life altering. And just as those singular occasions are the culmination of many millions of decisions, both voluntary and involuntary, so do the successes and failures of NBA franchises often rise and fall on an individual moment: the zenith of a thousand influences.

A tipped ball: a scramble for the rebound, a made three-pointer, championship hopes extinguished.

A tweet: the Kings are saved. Here We Stayed.