The Kings have had an effect on the NBA All-Star Game for several years. However, those who only read box scores likely have not noticed.
For the 12th consecutive year, the Kings organization will play a huge part in the presentation of the league’s midseason showcase. The team’s entertainment department will work behind the scenes and in the forefront to help the NBA make the weekend a fun event.
The Kings are sending four members of the group to Charlotte, North Carolina, this weekend.
“For us to be recognized by the league, it’s the highest honor we can get in our professions,” said Scott Freshour, the Kings’ director of entertainment who is also the on-court emcee.