Sactown Royalty · Jul 27, 2022
Kings announce partnership with rapper 50 Cent
Photo by David Dow/NBAE via Getty ImagesThe Sacramento Kings announced a partnership with Curtis “50 Cent” Jackson on Wednesday.
The rapper-turned entrepreneur, actor and producer has a cognac line that will be available next season in the Golden 1 Center concourses.
The Grammy-Award winner was spotted next to owner Vivek Ranadivé at Las Vegas Summer League and was photographed rocking a Kings jersey during a performance and later with several Kings in town. The hints were there for some sort of partnership with the organization.