Words are a powerful tool, so NJ Advance Media asked 10 players from 10 different Big Ten teams to name a phrase or quote that impacts their lives.
The results ranged from religious beliefs to third-generation family slogans to football-speak.
The reasoning behind the selections showed just as much variance.
One month away... ud83cudfc8 #OnWisconsin pic.twitter.com/7Tdg6jl1ut
— Wisconsin Football (@BadgerFootball) August 3, 2016
Jermaine Carter, Jr. on display ud83dudc4c pic.twitter.com/SGXG703WET
— Maryland Football (@TerpsFootball) July 26, 2016
"Fear no man but God," the Michigan wide receiver said.