Former head coach Greg Schiano was the first to truly play up Rutgers' close proximity to Manhattan, utilizing the bright lights of Times Square and the business opportunities/internships The Big Apple presents. During official visits, recruits would be taken to the ESPN Zone, and once that closed, Dave & Buster's. Current head coach Chris Ash recently took recruits to Madison Square Garden to watch the mens' basketball program compete, utilizing N.Y. in his own way. And Rutgers' facilities upgrades could also go along way in having Rutgers be viewed as a legitimate Big Ten-caliber program.
There are a handful of head coaches throughout college football who are even bigger than their programs, due to their track records for success, and Meyer is one of them.