PISCATAWAY — Throughout the day on Nov. 14, 2015, when Iowa made collegiate wrestling history by drawing an NCAA-record 42,287 fans for an outdoor duel, Geoff Brown's phone buzzed.
The person messaging Rutgers' chief marketing officer was Scott Goodale, the Scarlet Knights wrestling coach who yearned for his program to host an event like Iowa was staging.
"When Iowa announced it months before, Scott immediately was like, 'We gotta do that,' '' Brown recalled. "And then, the day Iowa was doing it, Scott's blowing my phone up, sending me pictures, 'We gotta do this, we gotta do this.