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So, while Rutgers is trying to raise serious money.....

The State Farm Center at Illinois.

Comcast Center at Maryland.

TCF Bank Stadium at Minnesota.

Not every school has the luxury - or the cash - to stick with a traditional or historic name for a venue. Ohio Stadium will never be anything but that. Would Iowa ever sell the rights to rename Kinnick Stadium? Never, especially if you consider that it is named for Nile Kinnick, the 1939 Heisman Trophy winner and the only Heisman winner in university history, who died in service during World War II. Ain't happening.

But Illinois and Maryland and Minnesota, along with any number of other schools, have sold the naming rights to their facilities.