Rutgers is not messing around when it comes to NIL in college sports.
On Tuesday, Rutgers Athletics announced that it is partnering with Altius Sports Partners and creating a General Manager position in-house that focuses on NIL.
“Altius Sports Partners is an industry leader and this partnership is another tool in our efforts to provide our student-athletes a comprehensive approach to compete in NIL,” said Rutgers Athletic Director Pat Hobbs. “Altius will provide unparalleled support to our student-athletes and external stakeholders.”
According to the release, the GM position will “oversee operations surrounding NIL programming at Rutgers including education, training, monitoring, and working alongside the school’s compliance office to ensure adherence to rules and regulations.