When you look up Nike on Google, the first dozen entries have to do with a shoe company. When you amend your search, you can finally find that Nike was, in ancient Greek religion, a goddess who personified victory, also known as the Winged Goddess of Victory. And it really is appropriate that she is winged.
Those wings on the helmets of Michigan's football team became a little more golden than maize as the university and Nike announced an apparel deal worth almost $170 million, the richest in college sports.
By comparison, the five-year deal that Rutgers has with Nike - obtained through an Open Public Records request - is worth a little less than $6 million.