AUG 03, 2015 5:24p ET
AUG 03, 2015 5:24p ET
Ohio State football is a big draw any time it goes on the road, but Rutgers appears to be taking advantages of the Buckeyes' brand to new heights.
NJ.com reports fans could pay as much as $550 for tickets to the Oct. 24 game in New Jersey.
On the secondary market, that might not come as a huge surprise, but this is the price Rutgers itself is generating through a dynamic pricing model NJ.com says "adjusts prices based on demand and ticket scarcity.