Rutgers may be selling a fresh start, but Chris Ash also isn't ignoring the rich history of the program either.
Blending the two in a video unveiled on Tuesday, the Scarlet Knights shared their "Jersey Strong" mantra with a wide audience, perhaps with both an eye on generating excitement for this fall and providing a glimpse at Ash's recruiting message as he tries to bring in more local talent.
Ash has not been shy about more aggressively marketing Rutgers since taking over there this offseason, and his latest sales pitch walks the line between re-branding a program with a storied history and trying to move on from some recent chapters that haven't been so memorable since joining the Big Ten.