On July 1, 2021 the landscape of college athletics was changed forever when the NCAA finally allowed student-athletes to benefit from the use of their name, image, and likeness. After years of fighting for NIL rights, with the final push coming from a group of student-athletes led by Rutgers’ Geo Baker, it became a reality. Fast forward almost a year later and the impact of NIL rights for student-athletes continues to grow.
In recent months we’ve seen fans, boosters and alumni from different schools across the country forming groups to support NIL opportunities for student-athletes in the form of collectives.