It started out with a couple of Tweets from one vocal Rutgers donor, and it ended one day later with a Big Ten fan base feeling empowered.
Rutgers athletics received at least $182,000 in pledges from new donors to the Big Ten Build campaign during a span of Sunday afternoon through Monday night. The total is expected to climb over $200,000.
As a result, high-end boosters Jeff and Amy Towers, and Ron and Joanna Garutti are each donating an additional $100,000 as part of a donation-match guarantee, bringing the total earned in a wild period of about 28 hours to more than $400,000.