On Thursday, Geo Baker along with Iowa’s Jordan Bohannon and Michigan’s Isaiah Livers met with NCAA President Mark Emmert regarding the student-athletes fight for name, image and likeness rights. The movement gained momentum during the NCAA Tournament as the three players created the #NotNCAAProperty label that generated a lot of media and fan attention. The NCAA has previously delayed a decision on NIL rights and Emmert initially declined to meet with the student-athletes until after the Tournament. However, pressure mounted and Emmert agreed to an earlier meeting.
NCAA president Mark Emmert met with players from the #NotNCAAProperty protest this morning.