Rutgers offensive coordinator Drew Mehringer was the wide receivers coach and recruiting coordinator at the University of Houston last year when the program experienced a complete culture change under first-year coach Tom Herman.
Mehringer saw firsthand how Herman's approach enabled Houston to dramatically improve its recruiting. New Rutgers coach Chris Ash, who is close friends with Herman, will try to engineer a similar turnaround.
"I think we did a really good job at Houston of branding ourselves the right way and identifying ourselves with the local talent," Mehringer said in an interview with NJ Advance Media.