It's one thing for Big Ten Network president Mark Silverman to stand at a podium and present BTN's case on the contentious fight with Comcast.
It's another for the football coaches around the Big Ten to do it.
In a 30-second spot produced by the BTN at Big Ten Media Day in Chicago last month, 12 of the 14 conference head coaches went on the offensive to urge Comcast to keep the Big Ten Network and Fox Sports 1 on the air.
"For more information,'' Michigan's coach Jim Harbaugh says to close the 30-second spot, "visit KeepBigTen.