Big Ten Media Days are important to all of the 14 schools who participate each year. The opportunity to have your school showcased, the coaches and attending players use the opportunity to promote their program, discuss where they feel they have improved, and share their expectations for the coming season.
Reporters who attend get the chance to conduct one-on-one interviews as well as group press conferences, and get their own impressions either confirmed or clarified.
However, despite all that, there is fun to be had as well. Through the course of the days some silliness ensues, and you can tell the participants also enjoy themselves, particularly the players.