WNBA President Laurel Richie
WNBA President Laurel Richie, speaking at a recent conference on the role of women in sports, said that “on occasion we have sold the WNBA too much as a cause” – rather than what it is: a premium sports league.
Later that same day, NBA Commissioner Adam Silver suggested that media outlets and business partners should make concerted efforts to grow the WNBA, adding that those who don’t will be left behind. But he also admitted that “we thought [the WNBA] would have broken through by now.”
It was a sincere bit of candor in the sports industry, one that often obscures transparency.