Viewers Prefer Women's NCAA Title Game Over Men's Championship For The First Time Ever

It is the first time the women’s title game outdrew the men. It also was the second most-watched non-Olympic women’s sporting event on U.S. television.

The Sunday afternoon game averaged 18.9 million viewers on ABC and ESPN while UConn’s 75-60 victory over Purdue in Monday night’s men’s final on TBS and TNT averaged 14.82 million.

The audience for Sunday’s game — where the Gamecocks capped an undefeated season by winning their fourth national title and denied Clark’s Hawkeyes their first — peaked at 24.1 million during the final 15 minutes. The 2015 FIFA Women’s World Cup final between the U.