Victor Cruz is all-in on Odell Beckham flossin' with a $350k watch during NFL games ... telling TMZ Sports he LOVES it!!!
It's been a hot topic since OBJ wore an insanely expensive Richard Mille watch in the Browns' match-up against the Titans on Sunday ... considering it's uncommon for a player to wear a time piece mid-game.
Of course, Cleveland got ROCKED by Tennessee ... but that was almost overshadowed by Odell's accessory, which is NOT approved by the league's rule against wearing "hard objects."
So when we asked the ex-Giants great about the issue .