SI.com · May 16, 2018
Traina Thoughts: The Hits And Misses From ESPN's Upfront Presentation
1. I attended ESPN’s Upfronts in Midtown Manhattan yesterday. The upfronts are for advertisers, not press and fans. It’s ESPN’s chance to get companies to spend money on their shows. However, the shows that were pitched are ultimately for the viewers and the personalites used to make those pitches are still trying to appeal to fans. So, here's my recap of what took place, what shined and what flopped.
THE GOOD:
• Michael Jordan documentary: ESPN and Netflix will air a 10-hour doc on Jordan and the 1990s Bulls teams in 2019. It will be directed by Jason Hehir, who is coming off the great Andre the Giant doc on HBO. It’s hard to imagine a sports fan NOT watching this.