I’m in favor of advertising in NBA game jerseys only if it’s local companies. So like, Dallas Mavericks would have a Monkey King Noodle Company patch on its jerseys. New Orleans Pelicans: Steve’s Bail Bonds. Boston Celtics: Bob’s Bait Shack.
For the Oklahoma Thunder we can break the rule and go with: Starbucks.
The NBA is expected to approve jersey advertising at its annual owners meeting on Thursday and Friday, becoming the first of the Big Four U.S. sports to do so. But instead of local companies you’re going to likely see Kia, McDonald’s and Exxon on your favorite team or athlete, as those type of big national companies will win the bidding wars.