Taylor Swift is in full promo mode, launching another highly anticipated countdown on her website ... resulting in the drop of her 4th vinyl collection.
The Grammy winner sent fans into a tizzy Monday when she put up another countdown clock ... but this time set the countdown for 4 PM ET -- 2 hours later than her prior drops.
The pivot in time had fans hopeful for a shakeup from the vinyl announcements for her upcoming 12th album, "The Life of a Showgirl" -- given she had announced a handful of designs already.