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Shannon Sharpe Demanding NFL Owners Change Hiring Process ... 'Don't Let It Be A Sham'

BELIEVE IT WHEN I SEE IT

Shannon Sharpe has heard the NFL talk the talk -- but now he wants the league to actually walk the walk, and change its hiring processes so Black coaches land more vacant jobs.

Sharpe broke it all down for TMZ Sports out at Tommie Hollywood in L.A. this week ... saying he's, quite frankly, fed up with all of Roger Goodell's promises to look into the league's hiring policies.

"We've heard this before," the Hall of Famer said.