O.J. Simpson's death has sparked new interest in his memorabilia ... one collectibles store in Las Vegas tells TMZ.
Company Inscriptagraphs tells us ... they've been hit with an increase in web traffic and sales hours after O.J.'s death was confirmed by his family. We're told the owner even opened the store early due to the high demand.
40 sales were made the morning after O.J.'s death from items ranging from $150-$2,000 in pricing -- and Inscriptagraphs is planning to add more inventory to its already impressive collections.