The NFL is paying tribute to the late John Madden once again ... this time, it announced it's starting a huge Thanksgiving Day tradition to honor the legendary coach and broadcaster.
The inaugural "John Madden Thanksgiving Celebration" will kick off on the Thursday holiday later this month ... with the NFL saying it has several tributes planned in Madden's memory.
Before each of the three games slated for Turkey Day -- the Bills vs. Lions, the Giants vs. Cowboys, and the Patriots vs. Vikings -- a recording of Madden talking about football and the holiday will be played.