College athletes will FINALLY be able to rake in money off their name, image and likeness ... with the NCAA making the groundbreaking decision Wednesday to suspend its current rules.
The NCAA's board of directors voted to implement an interim policy starting Thursday ... which will allow all incoming and current student athletes to start cashing in on endorsement deals immediately.
NCAA president Mark Emmert released a statement on the decision ... saying, "This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities.