"Shut Up and Dribble" could turn into "Shut Up and Pay Me" for LeBron James.
Despite the fact he's launching a new Showtime series using the 'S.U.A.D.' title, we've learned someone else has already moved on locking down the trademark to use the phrase on clothing.
Of course, LeBron LOVES to turn his projects and catchphrases into fashion items -- we've seen him do it with "Strive For Greatness" gear and just the other day he rocked a shirt that said "I Promise," the name of his new school in Ohio.