Don't put a fork in the Big Baller Brand just yet ... LaVar Ball says the brand is NOT folding -- despite the fact Lonzo Ball just covered up his BBB tattoo.
The Big Baller appeared on 98.5 KLUC in Vegas to promote his Big Baller Brand All-American Game, which he says is going on as planned this weekend.
"The game is definitely still happening," LaVar says ... though he wouldn't say if his sons Lonzo, LiAngelo and LaMelo would be on hand for the event.
The issue ... LaVar claims BBB co-founder Alan Foster stole $1.