TMZ Sports · Mar 23, 2020
L.A. Rams Reveal New Logo, Fans Hate It
Well, the L.A. Rams 2020 season is already off to a bad start -- they just revealed the new Rams logo ... and people hate it!
Unclear why the NFL franchise decided for a massive rebrand -- most people liked the old logo -- but alas here we are. Rams COO Kevin Demoff explained the team wanted a new look that represented the "vibrant sunny optimism of Southern California life."
The final product ... it's not horrible, it's just not great.
In a super dramatic video reveal, Demoff told fans the franchise has been working on the project for YEARS -- even including Nike and Riddell helmets to pitch in.