WWE has diversified its brand exponentially within the past three years with the Performance Center, NXT, the Cruiserweight Classic, the weekly 205 Live show, and the United Kingdom Championship Tournament to its own subscription-based video streaming service, the WWE Network.
As WrestleMania 33 approaches, Paul “Triple H” Levesque sat down with Sports Illustrated to discuss how the WWE builds brands, his indelible touch in the process, and the future of WWE.
Wrestling is championed by WWE as sports entertainment, which is a hybrid between professional sports and Shakespeare for the masses. The product contains enough raw athleticism that the problem of creativity also exists.