Vanessa Bryant celebrated what would have been Gigi's 15th birthday by announcing a new clothing line in her name -- and Hollywood was quick to jump on board in support.
A score of stars posted selfies and photos over the weekend, showing them in Mambacita hoodies and other apparel being hawked by Dannijo ... the company Vanessa teamed up with for this launch.
Some of the famous faces who snapped up their gear include Eva Mendes, Kate Hudson, Jimmy Kimmel, Ciara, Lala Kent, Jennifer Garner, Kim Kardashian, Cindy Crawford, Lily Aldridge, Tia Mowry, Reese Witherspoon, Khloe Kardashian, Ellen Pompeo, Michelle Williams, Kelly Rowland .