The video game developer for "Halo Infinite" is under fire for rolling out a new nameplate to honor Juneteenth ... folks are enraged the customization was named after an ape.
The folks over at 343 Industries apparently thought it would be a good idea to title the nameplate -- a palette adding a red, black and green colorway to a player's username -- "Bonobo" ... which is an endangered primate.
Problem is ... folks were angry with the association of apes with Juneteenth, considering the racist and discriminatory history between those words and Black people.