Shaquille O'Neal is making a run to become the Krispy Kreme King -- telling TMZ Sports he's working on a plan to own 100 DONUT SHOPS ... but there's a twist.
The NBA legend only owns 1 location at the moment -- a store in ATL -- but apparently, he's had such good fortune with it that he wants to expand his donut empire in a big way. And he's got the resources to do it.
Shaq famously missed an opportunity to be an early investor in Starbucks because he wasn't convinced black people drink coffee.