'Gator Bait' Chant Creator Slams Officials

Lawrence Wright -- the former Univ. of Florida football star who created the famous "Gator Bait" chant -- is urging school officials to reconsider the cheer's ban ... telling TMZ Sports it's not racist.

Back after the 1996 season, fresh off a national championship, Wright ingrained the chant in Gator fans' minds during a celebration ... and at nearly every UF event since, it had become a staple.

But, in a statement released by the school last week ... the University president said there will now be a ban on the chant over its racist ties -- effective immediately.

As for why ... if you're unfamiliar, the term "Gator Bait" was coined by white men who would take Black babies and use them as…