Drake debuting a new look -- while kicking it with Kevin Durant -- has the creator of FUBU thinking hard about his brand's place in hip hop history, as more and more young rappers discover it.
He was on the sidelines in L.A. this week to take in NBA open runs, while randomly rocking a shirt with the FUBU logo ... proudly repping one of the most dominant fashion houses ever within the culture.
Founder Daymond John tells TMZ Hip Hop .