The NBA, Doc Rivers, Jameer Nelson and the Players Association have actively been trying to get Delonte West help ... this after a new photo surfaced showing the former star hooper in rough shape.
The viral photo -- reportedly taken recently in Dallas -- appears to show the 37-year-old former guard begging for money on the street.
The question has been ... why haven't former players and coaches stepped in and helped West?
As it turns out, TMZ Sports has learned, they've been trying for months.