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David Arquette Back in the Ring ... Loser Loses Hair

is a glutton for punishment ... returning to the wrestling ring after a deathmatch that almost killed him.

Arquette took the mic at a news conference Friday night to hype his upcoming match with veteran pro wrestler Jocephus in a "hair match" for the National Wrestling Alliance. The stakes ... loser shaves his head.

NWA President and former Smashing Pumpkins frontman, Billy Corgan, kept the 2 men apart during the faceoff at the Pinnacle Family Entertainment Center in Clarksville, Tennessee.

Jocephus stormed the stage with a VHS copy of Arquette's 2000 pro wrestling movie “Ready to Rumble” .