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Beyonce Signs Adidas Deal to Launch Sneakers and Apparel

Related Topics: Adidas, Beyoncé, Kanye West, Ivy Park

Beyonce is now kickin' it with the three stripes ... cause she just signed with Adidas!!

The company just announced it's inked Bey to a new "multi-layered" deal. Adidas will also launch her signature sneakers and apparel. As part of the deal, Bey's gonna serve as a creative partner.

Beyonce had launched her own activewear line back in 2016 called Ivy Park -- a collaboration with Topshop. Her new plan is to relaunch Ivy Park under Adidas.

The singer says, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries.