*Though it's worth noting that the percentage refers to revenue and not profit, meaning that the super clever people quipping that they should be paid a negative salary aren't quite right.
As Beau Dure puts it for the Guardian, "The bottom line is that we don’t know what’s included in the bottom line. Reinvestment in the league? Facilities? Postgame meals catered by five-star restaurants? (Surely not the latter.) All we know is that it’s not going to the players...And in the land of voodoo accounting, sports teams have been adept at pleading penury when circumstances call for it.