Usually a banned Super Bowl ad is no big deal … companies often produce commercials that they know won’t make muster with the network, then release them online to take advantage of the publicity.
But in this case, it looks like someone really goofed. 84 Lumber, which has already paid for a 90-second spot during Super Bowl LI on Feb. 5 (right before halftime), was all set to go with its $15 million commercial, but Fox has rejected it.
And this is where it gets a little bizarre. The Pittsburgh-based lumber company reportedly developed its ad around the theme of building a border wall.