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Utah’s Best Friends Animal Society sues PetSmart over smiling animal-face logo

Kanab-based Best Friends Animal Society says PetSmart Inc.’s use of a logo similar to its own confuses consumers and has caused irreparable damage to the nonprofit.

In a lawsuit filed Friday in U.S. District Court, Best Friends asked that a judge tell PetSmart to stop using the logo and destroy anything that displays it — including merchandise, documents and advertisements — within 30 days of a potential court order.

A PetSmart media representative said she had not seen the lawsuit on Friday night and therefore could not comment about it.

In the suit, Best Friends explains that it has reached out to PetSmart multiple times since it noticed the company’s use of the logo, beginning last year.